That’s the reason why they struggle to increase their search engine traffic. If you’re also one among them, start focusing on off page activities. This detailed off page SEO guide will help you how to do it the right way. Tools like Semrush, Moz, and Ahrefs offer features for keyword research, content optimization, and performance tracking.

Needless to say, as a guy starting out in a competitive space, having the HubSpot logo next to my logo was a HUGE credibility booster. For example, in the early days of Backlinko, I reached out to HubSpot. If you can provide legit value to a big brand, they’re usually happy to send some traffic your way. You might think that big brands have no time for small business owners. Getting interviewed on podcasts or on other websites is a powerful off-page SEO strategy.

Why is off-page SEO important?

Off-page SEO combines your site’s reputation with its potential for search engine performance. Create content that sparks a discussion, drawing attention and potentially generating backlinks from those who engage with or react to your content. Just enter your domain, and you will get a report with a total number of broken backlinks both on your website and to your website, as well as all referring pages. One of the best off-page SEO strategies is to list a website in niche-specific and general online directories. Page design—Each page on your website needs to provide an enjoyable user experience. Focus on SEO Anomaly page speed and responsiveness, as well as content structure to ensure readability.

Securing a spot in “best of” lists and rankings can greatly amplify your visibility and establish your brand’s credibility. These lists are often compiled by reputable industry websites or publications and serve as a trusted source of information for consumers seeking top providers in various fields. To maximize the benefits of guest posting, target reputable sites that align with your brand’s values and audience.

• Be it your marketing campaign, link building, or enhancing your online brand, Quora is the best place to start.
• Journalist links are one of the best off-page SEO tactics for getting links from high-authority domains.
• Yes, you display a professional conduct by writing not only on your personal blog but contributing to others too.
• Regularly publishing guest posts will help build high-quality backlinks and boost organic traffic.
• When you select a prospect, choose the link building strategy you want to use (e.g., add link to article).

Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation. Meanwhile, off-page SEO efforts include earning backlinks from other reputable websites. A website SEO checker is an advanced tool that evaluates your website’s SEO performance.

There are chances that they will do a return favour by including your link on their website or you can offer replacement link too. The one good point is broken pages don’t affect your site’s ranking. If  your customer service is bad, then 85% of your business could be lost according to the Sacramento Design Network.

Our award-winning team of SEO professionals is pumped to learn about your business, industry, and goals to deliver the results you need and grow your bottom line. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience.

Social Bookmarking

Use your performance data to fine-tune your guest posting strategy. Identify the topics, content types, and publishers that generate the most engagement. Build a dedicated contest entry page on your website with content for SEO to improve its rankings. I recommend a 30-day giveaway period to maintain user interest while still giving people enough time to enter. With your off-page SEO strategy, you won’t just be hoping to gain backlinks—you’ll aim for links from high-quality sites.

Internal linking

Now, it’s time for a list of super actionable off-page SEO strategies. From a traditional SEO point of view, the only SEO benefit I get from this post is the backlink. If you run a local business, you probably already know that reviews are huge for local SEO.

And since the freshness of content on a page can impact its overall quality (although not so big) it can leave an indirect impact on the links inside that content. There’s a Google patent named Document scoring based on link-based criteria that tells somewhat of a similar story. Contextualizing the links, Google can develop an understanding of the link’s growth for any website. Google pays close attention to the topical relevance of a website to determine how much a link coming from it should be valued. This concept is sourced from Google’s algorithm mechanisms such as topic-sensitive PageRank. Topic sensitive page rank is simply a context sentient algorithm that values domains based on their content’s consistency in showing topical relevance/context.